The Journal

The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

A considered collection of work and ideas from the front line of contemporary illustration.

Toby’s Estate Brings Australian Coffee Culture to Tribeca with Quirky Debora Szpilman Illustrations
Illustration, Branding and Advertising, New York, Debora Szpilman Helen Cowley Illustration, Branding and Advertising, New York, Debora Szpilman Helen Cowley

Toby’s Estate Brings Australian Coffee Culture to Tribeca with Quirky Debora Szpilman Illustrations

Toby’s Estate has arrived in Tribeca, blending Australian coffee heritage with vibrant design. The flagship features playful illustrations by Debora Szpilman across menus, merch, and t-shirts. The space, designed by New York Design Architects, celebrates Toby Smith’s journey from a garage roastery to a global presence at 310 Greenwich Street.

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Illustrated Coffee Packaging Design: From Coffee Bag to Brand Obsession
Packaging and Product Design Daniel Chrichlow Packaging and Product Design Daniel Chrichlow

Illustrated Coffee Packaging Design: From Coffee Bag to Brand Obsession

Coffee packaging has shifted from generic jars to design-led branding where illustration drives identity.

In a crowded market, bold artwork and storytelling turn bags into creative canvases. While trends may evolve toward minimalism or sustainability, packaging remains a powerful tool for differentiation and cultural impact.

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