The Journal

The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

A collection of work and ideas from the front line of contemporary illustration.

Satoshi Hashimoto illustrates UNIQLO Lifewear ‘Pufftech’

Satoshi Hashimoto illustrates UNIQLO Lifewear ‘Pufftech’

Satoshi Hashimoto illustrates UNIQLO’s LifeWear ‘Pufftech’, transforming technical innovation into playful, human-centred narratives.

His comic-like visuals bring clarity and warmth to performance clothing, shifting focus from engineering to everyday experience—where design becomes relatable, wearable, and embedded in daily life through character, humour, and accessible storytelling.

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Drawn to Motion: Satoshi Hashimoto Illustrates Isuzu’s 2025 Truck Fleet

Drawn to Motion: Satoshi Hashimoto Illustrates Isuzu’s 2025 Truck Fleet

Satoshi Hashimoto reimagines Isuzu Motors’ 2025 truck fleet through refined line work and everyday scenes. Blending technical precision with human presence, his illustrations place commercial vehicles seamlessly into urban life—turning engineering into something quietly expressive, dependable, and visually composed.

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Noma Bar x Acciona: Business as Unusual, illustrated campaign visuals.
Branding and Advertising, Noma Bar Dutch Uncle Branding and Advertising, Noma Bar Dutch Uncle

Noma Bar x Acciona: Business as Unusual, illustrated campaign visuals.

Noma Bar partners with ACCIONA to distill complex sustainability ideas into striking, immediate visuals. The “Business as Unusual” campaign uses bold visual metaphors to communicate innovation in renewable energy and infrastructure—clear, intelligent images that make ambitious environmental thinking instantly understandable.

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Brian Rea Animates Big Feelings for The Royal Foundation Centre for Early Childhood
Animation, Brian Rea Dutch Uncle Animation, Brian Rea Dutch Uncle

Brian Rea Animates Big Feelings for The Royal Foundation Centre for Early Childhood

Brian Rea brings emotional clarity to an animated series for The Royal Foundation Centre for Early Childhood, translating complex developmental ideas into accessible, human storytelling. Through simple, expressive visuals, the films highlight how everyday interactions shape early childhood—making big feelings understandable for both families and professionals.

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Satoshi Hashimoto illustrating Swisspor’s World of Building Materials

Satoshi Hashimoto illustrating Swisspor’s World of Building Materials

Satoshi Hashimoto brings clarity and warmth to Swisspor’s technical world, transforming complex construction systems into engaging, human-centered visuals.

His illustrations guide readers through materials and processes with precision and personality—turning a functional catalog into a coherent, narrative-driven experience.

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Brian Rea Draws Recovery into Focus at the New York Center for Living
Brian Rea, Illustration, Healthcare, Animation Daniel Chrichlow Brian Rea, Illustration, Healthcare, Animation Daniel Chrichlow

Brian Rea Draws Recovery into Focus at the New York Center for Living

Brian Rea collaborates with the New York Center for Living to translate recovery into clear, compassionate visuals. Through pared-down illustrations and animation, his work supports outreach and education, making complex paths around mental health and substance use feel more accessible, human, and quietly hopeful.

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Drawing Paradise: Illustrations by Yoco Nagamiya Give Four Seasons Maui a Makeover

Drawing Paradise: Illustrations by Yoco Nagamiya Give Four Seasons Maui a Makeover

Yoco Nagamiya transforms renovation into experience at Four Seasons Resort Maui at Wailea, using large-scale illustrations to turn construction barriers into serene, island-inspired installations. Her soft, hand-drawn visuals introduce a sense of place early—blending art, hospitality, and environment into a cohesive guest experience.

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Debora Szpilman : Where Warm Meets Witty
Debora Szpilman Dutch Uncle Debora Szpilman Dutch Uncle

Debora Szpilman : Where Warm Meets Witty

Debora Szpilman brings tactile elegance and a "human trace" to global editorial giants like The New Yorker, The New York Times, and HBR. Defined by a painterly palette and quietly subversive wit, her hand-drawn authenticity transforms complex narratives—from wine culture to corporate strategy—into timeless, sophisticated visual stories.

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