The Journal

The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.

This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.

A collection of work and ideas from the front line of contemporary illustration.

Animation, Klaus Kremmerz, Branding and Advertising Dutch Uncle Animation, Klaus Kremmerz, Branding and Advertising Dutch Uncle

Animations for RIMOWA: Narrative, Journey & Collaboration

Klaus Kremmerz Animations for RIMOWA Gifts for the Journey Ahead. A narrative-driven animation campaign. The project uses illustration and animation to position the product as a companion through life’s moments, blending storytelling, cultural context, and design to elevate luxury branding into an emotional, journey-focused experience.

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Branding and Advertising, Jisu Choi, Illustration, Poster Design Dutch Uncle Branding and Advertising, Jisu Choi, Illustration, Poster Design Dutch Uncle

Musée d’Orsay x Kiblind Atelier: Past Masters, Contemporary Illustration Voices

Musée d’Orsay collaborates with Kiblind Atelier on a risograph poster series reinterpreting classic artworks. Featuring illustrators including Jisu Choi, the project bridges historical painting and contemporary illustration, creating tactile prints that explore how visual language evolves across time.

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Branding and Advertising, Satoshi Hashimoto Dutch Uncle Branding and Advertising, Satoshi Hashimoto Dutch Uncle

Drawn to Motion: Satoshi Hashimoto Illustrates Isuzu’s 2025 Truck Fleet

Satoshi Hashimoto reimagines Isuzu Motors’ 2025 truck fleet through refined line work and everyday scenes. Blending technical precision with human presence, his illustrations place commercial vehicles seamlessly into urban life—turning engineering into something quietly expressive, dependable, and visually composed.

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Branding and Advertising, Noma Bar Dutch Uncle Branding and Advertising, Noma Bar Dutch Uncle

Noma Bar x Acciona: Business as Unusual, illustrated campaign visuals.

Noma Bar partners with ACCIONA to distill complex sustainability ideas into striking, immediate visuals. The “Business as Unusual” campaign uses bold visual metaphors to communicate innovation in renewable energy and infrastructure—clear, intelligent images that make ambitious environmental thinking instantly understandable.

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Satoshi Hashimoto, Branding and Advertising, Illustration Dutch Uncle Satoshi Hashimoto, Branding and Advertising, Illustration Dutch Uncle

Satoshi Hashimoto illustrating Swisspor’s World of Building Materials

Satoshi Hashimoto brings clarity and warmth to Swisspor’s technical world, transforming complex construction systems into engaging, human-centered visuals.

His illustrations guide readers through materials and processes with precision and personality—turning a functional catalog into a coherent, narrative-driven experience.

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Branding and Advertising, Noma Bar, Illustration Dutch Uncle Branding and Advertising, Noma Bar, Illustration Dutch Uncle

Coca-Cola Illustrations : Noma Bar Puts a Face to Every Sip in the New “Share-a-Coke”

Noma Bar’s Share a Coke campaign features twenty minimalist illustrations celebrating individual identity.

Using negative space and visual intelligence, Bar transforms packaging into archetypes like The Introvert and The Foodie.

This collaboration between Coca-Cola and Noma Bar utilizes conceptual design to turn every beverage into a bespoke personal statement.

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Animation, Klaus Kremmerz, Branding and Advertising Dutch Uncle Animation, Klaus Kremmerz, Branding and Advertising Dutch Uncle

Love Unfolded: Our Second Animation Collaboration with Hermès and Klaus Kremmerz

In a second collaboration with Hermès, Klaus Kremmerz creates a series of animated films exploring love across self, family, and friendship. Blending illustration, sound, and motion, the project spans print and digital media, showcasing Dutch Uncle’s ability to deliver emotionally resonant, multi-platform campaigns with world-class creative partners.

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Javi Aznarez, Illustration, Branding and Advertising Dutch Uncle Javi Aznarez, Illustration, Branding and Advertising Dutch Uncle

Timeless Essence: Javi Aznarez's Illustration Commemorating The Macallan's 200th Anniversary

Javi Aznárez was commissioned by The Macallan to create a large-scale illustration celebrating its 200th anniversary.

Bringing together 200 characters in a single composition, the work forms a richly layered visual narrative that captures the brand’s heritage while translating two centuries of history into a contemporary image.

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Klaus Kremmerz, Branding and Advertising, Illustration Dutch Uncle Klaus Kremmerz, Branding and Advertising, Illustration Dutch Uncle

Branch Furniture illustrated by Klaus Kremmerz

Klaus Kremmerz collaborates with Branch Furniture on a holiday campaign, bringing humour and refined design to work-from-home moments. His illustrations capture comfort and productivity, while Dutch Uncle highlights its global reach, award-winning roster, and expertise delivering high-impact creative projects for leading international brands.

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