The Journal
The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.
This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.
A collection of work and ideas from the front line of contemporary illustration.
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Brian Rea / Noma Bar / Satoshi Hashimoto / Javi Aznarez / Debora Szpilman / Simone Massoni / Ping Zhu / Klaus Kremmerz / Lucas Varela / Charlotte Trounce / Marc Majewski / Kustaa Saksi / Alessandro Gottardo (SHOUT) / YOCO / Hsiao-Ron Cheng / Jisu Choi / Graham Roumieu / Tavis Coburn / Joel Holland / Robert Nicol (MA RCA) / Clara Dupré / Marc Burckhardt / Aesthetic Apparatus / Jon Gray (Gray318) / Christian Montenegro / LAPRISAMATA / Gaku Nakagawa / Adam McCauley
Satoshi Hashimoto illustrating Swisspor’s World of Building Materials
Satoshi Hashimoto brings clarity and warmth to Swisspor’s technical world, transforming complex construction systems into engaging, human-centered visuals.
His illustrations guide readers through materials and processes with precision and personality—turning a functional catalog into a coherent, narrative-driven experience.
Coca-Cola Illustrations : Noma Bar Puts a Face to Every Sip in the New “Share-a-Coke”
Noma Bar’s Share a Coke campaign features twenty minimalist illustrations celebrating individual identity.
Using negative space and visual intelligence, Bar transforms packaging into archetypes like The Introvert and The Foodie.
This collaboration between Coca-Cola and Noma Bar utilizes conceptual design to turn every beverage into a bespoke personal statement.
Noma Bar for Eurostar : A Masterclass in Negative Space Illustration
Noma Bar was commissioned by Adam&EveDDB to simplify complex travel narratives. Noma’s Eurostar campaign has become a benchmark for minimalist conceptual illustration. Discover more from Noma Bar at Dutch Uncle."
Love Unfolded: Our Second Animation Collaboration with Hermès and Klaus Kremmerz
In a second collaboration with Hermès, Klaus Kremmerz creates a series of animated films exploring love across self, family, and friendship. Blending illustration, sound, and motion, the project spans print and digital media, showcasing Dutch Uncle’s ability to deliver emotionally resonant, multi-platform campaigns with world-class creative partners.
Javi Aznarez: La Samaritaine Paris Campaign for Iconic Department Store
Javi Aznárez was commissioned by La Samaritaine to create a series of large-scale illustrations for the Parisian department stores advertising campaign. Rich with humour, narrative detail, and observations of Parisian shopping life.
Timeless Essence: Javi Aznarez's Illustration Commemorating The Macallan's 200th Anniversary
Javi Aznárez was commissioned by The Macallan to create a large-scale illustration celebrating its 200th anniversary.
Bringing together 200 characters in a single composition, the work forms a richly layered visual narrative that captures the brand’s heritage while translating two centuries of history into a contemporary image.
Branch Furniture illustrated by Klaus Kremmerz
Klaus Kremmerz collaborates with Branch Furniture on a holiday campaign, bringing humour and refined design to work-from-home moments. His illustrations capture comfort and productivity, while Dutch Uncle highlights its global reach, award-winning roster, and expertise delivering high-impact creative projects for leading international brands.
Klaus Kremmerz illustrations for FLOS
Klaus Kremmerz collaborates with FLOS to elevate the Oblique lamp by Vincent Van Duysen through striking illustrations. Blending art and product design, the campaign highlights innovation, wireless functionality, and refined aesthetics, transforming a contemporary lighting object into a visually compelling, design-led statement piece.
Noma Bar x Foscarini (NYCxDESIGN)
At NYCxDESIGN, Noma Bar transforms Foscarini’s SoHo showroom into a spatial illusion. His signature double-image compositions extend into light and movement, where forms shift as you move. It’s a confident, minimal collaboration that turns illustration into experience.