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The Dutch Uncle Journal is a considered study of illustration, design, and animation in practice, how they are conceived, commissioned and realised in the wider world.
This is where we share the thinking behind our latest projects and engage with the wider shifts shaping visual culture, from the resurgence of handmade texture to the ways art redefines the spaces we inhabit.
A considered collection of work and ideas from the front line of contemporary illustration.
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Brian Rea / Noma Bar / Satoshi Hashimoto / Javi Aznarez / Debora Szpilman / Simone Massoni / Ping Zhu / Klaus Kremmerz / Lucas Varela / Charlotte Trounce / Marc Majewski / Kustaa Saksi / Alessandro Gottardo (SHOUT) / YOCO / Hsiao-Ron Cheng / Jisu Choi / Graham Roumieu / Tavis Coburn / Joel Holland / Robert Nicol (MA RCA) / Clara Dupré / Marc Burckhardt / Aesthetic Apparatus / Jon Gray (Gray318) / Christian Montenegro / LAPRISAMATA / Gaku Nakagawa / Adam McCauley
Merry-Go-Round Broke Down: Noma Bar’s Iconic Book Cover Art for David Woo’s Globalization Novel
Noma Bar’s wraparound book cover design for Merry-Go-Round Broke Down establishes the visual identity for David Woo’s globalization novel. Published by Regalo Press, this historical fiction uses nine parables to explore capital’s butterfly effect. A 2008 hostage crisis serves as a microcosm for our interconnected global order
Learning to Look Twice: The Book of Opposites illustrated by Noma Bar
Dutch Uncle explores 'The Book of Opposites,' where philosopher Jeremy Fogel and illustrator Noma Bar use negative space to investigate the 'Unity of Opposites' and the paradox of identity.
Noma Bar Illustrates Early Fiction by Margaret Atwood for Vintage Classics
Noma Bar illustrates early Margaret Atwood fiction for Vintage Classics, creating minimalist book covers that echo the tension and psychological depth of Atwood’s writing. Using visual double meanings and delayed reveals, Bar’s designs bring subtle unease to titles like Bodily Harm and Bluebeard’s Egg, blending illustration and literary tone seamlessly.
Noma Bar x Sartorious
Noma Bar collaborated with Sartorius on a global illustration and animation campaign spanning print and digital media. Designed for international audiences, the work simplifies complex scientific processes into clear, structured visuals, ensuring consistent communication across markets while supporting messaging around laboratory research, pharmaceuticals, and advanced therapies.
Creativity Is Dead: Noma Bar and D&AD 2026 Challenge the Industry to Prove Otherwise
Noma Bar leads the Illustration jury at D&AD Awards 2026, supporting a bold manifesto questioning whether creativity is in decline. Developed with Nils Leonard, the campaign argues creativity thrives through action, experimentation, and craft, challenging industry complacency in an era shaped by AI tools.
A Cabin Turned Into a Touring Art Show at 35,000 Feet
Delta Air Lines and Coca-Cola collaborated with Wieden+Kennedy to transform airplane tray tables into a global illustration project. Featuring artists including Ping Zhu and Noma Bar, the campaign turned in-flight surfaces into a travelling gallery, later exhibited publicly, blending art, travel, and everyday design.
Noma Bar x Acciona: Business as Unusual, illustrated campaign visuals.
Noma Bar partners with ACCIONA to distill complex sustainability ideas into striking, immediate visuals. The “Business as Unusual” campaign uses bold visual metaphors to communicate innovation in renewable energy and infrastructure—clear, intelligent images that make ambitious environmental thinking instantly understandable.
Noma Bar for Eurostar : A Masterclass in Negative Space Illustration
Noma Bar was commissioned by Adam&EveDDB to simplify complex travel narratives. Noma’s Eurostar campaign has become a benchmark for minimalist conceptual illustration. Discover more from Noma Bar at Dutch Uncle."
Noma Bar: Conceptual Editorial Illustrations for FD Het Financieele Dagblad ‘The Art Of Debate’
In a long-standing collaboration with Het Financieele Dagblad (FD), the Netherlands’ leading financial daily, world-renowned illustrator Noma Bar has produced a series of striking visuals that tackle the most pressing debates of our time.
From geopolitical shifts to economic policy, Noma’s work for FD is a definitive benchmark for modern editorial illustration. His "double-take" style, using negative space to reveal hidden meaningsperfectly mirrors the depth and nuance required for high-level financial and political journalism.
COP29 Poster by Noma Bar: A Bold Call to Action on Global Warming
Noma Bar’s COP29 poster distills the urgency of climate change into a striking, minimalist image. Merging a melting Earth with bold, symbolic colour, the work reflects the conference’s call for immediate action.
It highlights global inequality, urging policymakers and audiences alike to confront the crisis and act before irreversible damage unfolds.
Noma Bar’s Animation Drives StoryCorps' "One Small Step America" PSA Campaign
Noma Bar’s signature minimalism anchors StoryCorps’ “One Small Step America” animated campaign, transforming political division into a visceral, human invitation.
By distilling complex social tensions into elegant, restrained animation, Noma strips away the noise to highlight a singular, urgent request: talk. This evocative approach ensures the message lands with profound clarity, fostering a quiet space for genuine connection and empathy.
